That Good You Need
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That Good You Need

Roku Chases Content

Acquiring Quibi’s library — even with its limitations — would be a smart move for Roku. Here’s why.

Recently, Roku has been making itself known as a gatekeeper who drives a hard bargain. Gone are the days when content companies can simply assume that Roku will carry what they’re offering without demanding some kind of significant compensation.

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Lucas Quagliata

Marketing Strategist | Philadelphian | Routinely Disappointed Buffalo Bills Fan