Pet Care Market

Are The Poop Bags You’re Using Harmful or Safe For The Environment? What troubles you more, when you see doggie dookie landmines in parks and on paths, unpicked and unbagged? Or when you think about the piles of poop-filled plastic bags sitting in landfills, adding to our planet’s pollution problem? …

Your can read it here. — There is limited trustworthy information available to pet parents. Yet consumers crave the illusion of certainty and are drawn to signals of honest intent. This works effectively because it perceptively lowers the chance of a purchase decision being wrong. Consumer trust knocks at the front door of business growth for pet brands and retailer engagement. Social media is the key. Click here for our latest guidance on best social media practices.

Facebook’s data on one single user is sufficient enough to fill 400,000 Word docs; for Google, it is seven times this number. In 2012, the data brokering industry generated a staggering revenue of $150 billion, today, it is worth over $200 billion. Pawtocol — an online pet company, deploys a…

Over the last number of years millennials have caught up and overtook baby boomers as being the main group of pet owners and they are changing the rules of pet care! Did I mention that 79% of millennials are more willing to spend on their pets rather than themselves? — Petcams More and more pet owners are investing in webcams to keep an eye on their pet while they are at home alone. There are models which allow a 2 way conversation and allow you to dispense treats to keep your pet engaged during the day. …

How many of these fun feline trivia points did you already know? — Did you know that cats have held elective office, inherited fortunes and become social media super stars? We asked Care.com’s cat experts, cat sitters, and cat groomers for their favorite talking points. Here are 101 amusing cat facts that you can share with your friends and family: According to…

What’s the main difference that charts a course for base hit results vs. a clear home run? Said another way, what causes one pet care marketing effort to resonate strongly with its intended audience while another is ignored or stalls out? In today’s digitally-driven marketplace, pet parents have become increasingly…

5 Key Steps to Engaging Pet Parents — At Emergent, we love pets and have a passion for the pet care category. It’s an area of special expertise for us built partially on our love affair with our four-legged family members, and on our excitement about the dynamics and challenges of this exciting, unique product category. In 2014…