Personalisation

The days of anonymous website data collection and nameless branding are long gone. It’s time to get personal. And get to know your customers better than Amazon or Google — because they want meaningful interaction and to feel you’ve created a unique bond. And they expect it from you. In…

If you thought that emails are a long, boring, and spam mode of communication, you probably need to think again. In today’s times when anything and everything can be personalized, emails can be too. Every marketer needs to keep in mind the interests of their prospects. To show that you…

Like it or not most of the economic metrics point to a recession coming, and that can spell disaster for many people, not least ecommerce retailers. …

We live in a world where brands are at war for the time and attention of customers. The most successful marketers recognise every customer is different, and by reflecting this in their communications, they can draw customers in and keep them engaged. One way we can keep our customers engaged…

The digital cookie is crumbling — For years, brands have been using third-party cookies to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences. They are also used to learn about what our visitors are checking out online when they aren’t on our websites. Cookies have meant…

Now found on our new blog: https://blog.thelumery.com/personalisation-isnt-dead-its-misunderstood/ There are a lot of cheap shots fired at personalisation — as though it’s just another buzzword. We often hear this overarching narrative that marketing is binary, one or the other, mutually exclusive. …

E-commerce personalization is the tailoring of the shopping experience to the individual consumer. This can be done in a number of ways, but one of the most effective is through the use of cookies. Cookies are small pieces of data that are stored on a consumer’s web browser. They can…

In today’s digital world, e-commerce personalization is key to standing out from the competition. By using personalization software, businesses can create a unique, tailored experience for each customer. This software can be used to customize everything from the products displayed on a website to the way customer service is handled. …