Marketing

Two weeks ago the European Union made headlines for throwing a €387K metaverse party — and only a handful of people showed up. Why am I not surprised? As a tech-enthusiast who’s lived through the nillies, I’m having a déjà vu. So, as a cautionary tale to all marketers who…

Are you planning to migrate from traditional Adobe Analytics to Customer Journey Analytics (CJA) and do not want to make any changes to your existing implementation? This blog post will help you with a step-by-step process of moving to CJA without any code changes and implementation delays and start off with CJA immediately. — What is CJA? Customer Journey Analytics is an application service built on AEP and uses that lets you use the power of Analysis Workspace and combine it with various other data sources like offline, brick and mortar, CRM, call center data, etc. Using the Experience Data Model (XDM), data can be uniformly represented…

It’s that time of year again. December has rolled around and it feels like every brand is publishing a Year in Review, filled with statistics on your year using their products & services. And rightfully so — Year in Review (YIR) campaigns receive tons of engagement, and each customer’s YIR…

A side hustle without the hustle. Sometimes I want to pinch myself. How the hell did this happen? In less than two years, I’ve built a side hustle that regularly generates $4K+ per month and requires roughly 4 hours per week (with some exceptions) to manage. Oh, and I spend…

Originally appeared in digitalgiraffes.com. If your business is successful, or at least you are, all sorts of people will want to know how and why. This kind of interest is natural, especially in the fast-moving tech field, where an especially innovative new product or service could literally lead to millions…

How to Not Suck at Writing Episode # 9 — If you want to be a successful writer, you have to be willing to play the game. Writers who struggle the most are the ones who refuse to play by the rules of the game and focus on the way making a living writing should be instead of the way…

Monetizing your ideas can be a fantastic way to turn your creativity and innovation into a source of income. Not only can it provide financial stability, but it can also be incredibly fulfilling to see your ideas come to life and make a positive impact on others. The challenge for most people is knowing how to get started in the most simplified way without having to spend a lot of money on consultants. So, how do you get started?