“Great founders + Community Owned IP… a la BAYC” is a direct quote from Why We Invested in Fluf World by Outlier Ventures, who commented on Fluf World’s landing on Nasdaq via SPAC.

In the eyes of Outlier Ventures, Fluf is more than just PFP NFTs. It is a collection of NFTs that contains rich audio-visual languages, and can also become a carrier of metaverse digital avatars, virtual world tickets, etc. The founding team of Fluf World, Non-Fungible Labs, demonstrated their Metaverse ambition of Fluf World as an application-based PFP NFT in the implementation of the roadmap. In the future, the team will launch more NFT sets that match the Fluf World audio-visual language to build a rich layered Metaverse value system, as BAYC imagined.

When PFP NFT goes viral these days, people would pay more attention to the invisible value that the JPGs bring to them, such as social value, social status, etc. BAYC is a good example — the social influence brought by holding BAYCs is no less than driving a luxury car with a famous watch. Perhaps in some occasions, BAYCs will also become a good starter of conversations. People discuss topics from BAYC to the reformation of Web3 production relations, to draw the attention of crypto amateurs.

But more importantly, after earning its fame, BAYC quickly began to establish an IP-dominated Metaverse empire on its cultural and social values. However, they have just begun. After the Otherside land sale, the road to constructing a Metaverse for BAYC is still far, with Fluf World already on its way.

Meet Fluf World

On August 7, 2021, Fluf World listed its initial sale, with each Flufs priced at 0.09 ETH. Flufs consists of 10,000 3D rabbit heads. To avoid the two images being too identical, each Flufs is generated uniquely by an algorithmic program permuting and combining 270 attributes from 14 categories.

The founding team of Fluf Worlds, Non-Fungible Labs, has an excellent path implementation capability. Over time, they are fulfilling every vision of their Metaverse.

Non-Fungible Labs wanted to make Fluf Worlds a colorful underground world, so the 3D fluffy spiders called Thingies were created around Halloween last year in 2021, and airdropped to Fluf holders. As of the current, Thingies’ floor price is around 0.6 ETH. In addition, Fluf holders also received NFT airdrops such as Yat Egg, E.G.G.S, Dr. Grordborts: Rayguns, etc.

After the minting of Fluf World, Fluf Holders also obtained a series of whitelist qualifications, such as ASM and Party Bear, which have a decent return on investment rate. The ASM NFT minting price was 0.09 ETH, which contained one ASM Brains NFT and four 3D AIFA player NFTs, and today its floor price is 2.99 ETH. The floor price of ASM Brains NFT rose to 4.8 ETH before its airdrop of $ASTO, and now the floor price is around 1.4 ETH.

Certainly, the underground Metaverse cannot proceed without the support of lands. A land NFT called Burrows was launched by Fluf World with a minting price of 0.22 ETH, and its current floor price stays at 0.34 ETH. At present, Fluf World has launched a mobile application based on Android and iOS to showcase the Burrows.

So far, the Fluf World ecosystem has launched four products in the layout, which are mainly divided into four sets of NFTs: Flufs, Party Bear, Thingies, and Seekers. Each NFT collection has a clear and different use scenario. With the growth of the Fluf World ecosystem and the trust in the founding team of Non-Fungible Labs, users have reasons to believe that these application-level NFTs are conceived. The use scenarios will come true in the future.

Flufs

Flufs is the portal to the Fluf World Metaverse, and the digital avatar of the holder in the Metaverse. The progression of Fluf World will be closely related to Flufs holders, and more benefits will be given to Flufs holders with priorities.

Party Bears

As the name suggests, Party Bears’ main application case is party and social in Metaverse. Every 3D bear has the opportunity to become a DJ and a vibe-creating party host. Through Party Bears, we can participate in various offline and online social activities, and program different music and different background images to our own 3D bears — this is also one of the very important features of Party Bears, that is, we can DIY our own 3D bears with their favorite poses, backgrounds, and our favorite music. The core value of Party Bears is personalization, customization, and casualty.

Thingies

As an NFT derivative of Fluf World, besides its cute appearance, each Thingies has the ability to create arts by integrating ASM AI functions. We can understand it as an artificial intelligence artist — a procedurally generated NFT realizes artistic creation through AI. In addition to this, each Thingies also has a unique backpack that may be related to subsequent NFT airdrops.

Seekers

Seekers is a collection of 50,000 genesis NFTs launched by Sylo, a decentralized wallet communication network that supports transfers and NFTs between different wallets. Every Seeker can become a decentralized node of Sylo and participate in the governance. In addition, according to Fluf’s official statement, they will also make some new expansions in Seekers’ parts and application scenarios in the future. For example, new parts will be launched, and players can play their own roles in MMORPG games. Adding or removing parts to Seekers NFT will be just like equipping/uninstalling items, and changing their parameters to participate in Play2Earn games.

But it is worth noting that the development of multiple routes will undoubtedly give the Fluf World team a new test. How to partner with other NFT project teams, continue to provide Fluf World holders with more Metaverse experiences, create more marketing topics, etc. will be the focus question for Fluf World’s in-depth participants and investors.

In the future, Fluf World will also launch The Mycelium token and a Metaverse game that supports Play2Earn to make the Fluf World ecological NFT more scalable.

What’s the Secret?

Multi-layered Additive Values

If you are an in-depth participant of Fluf World, you don’t need to buy low and sell high or do any extra market actions. You will be given profits that exceed the value of the Flufs NFT itself only through airdrops and whitelist benefits in the ecosystem.

This is also one of the biggest features of Fluf World. It provides Flufs holders with visible benefits and long-term confidence for holding by increasing the multi-layered additive values. In fact, we can also interpret these two points as external attractiveness and Diamond Hand confidences.

In addition to airdrops and whitelists, the NFT collections that collaborate with Fluf World, such as ASM NFTs, have enough narrative energy and ecological benefits to enhance the confidence of holders.

ASM (Altered State Machine) NFT is a collection of NFTs focused on artificial intelligence applications. People can perform machine learning and data training through ASM Brains to cultivate artificial intelligence AI that is suitable for GameFi and the Metaverse. In addition to having strong narrative energy in the future, the official ASM team has also launched two games (the football game AIFA and the racing game ATEM) to increase the application scenarios of the ASM AI system in GameFi and the Metaverse. ASM Brain's holders can obtain ATEM Membership Cards (racing game membership cards) casting whitelist, and ATEM Membership Cards NFT can obtain related airdrops of the ATEM game system.

Party Bears also has similar functions, such as the free airdrop HNI Pot NFT, and so on.

Therefore, this is essentially a nesting and stacking game, but the nested projects extended by Fluf World basically have clear application scenarios and narrative logic — this is not a game just to inject more liquidity into the Fluf World NFT market, Non-Fungible Labs hopes to create a Metaverse map centered on Fluf, a cool and cute rabbit, with strong community attributes through rich Metaverse product levels and strong partners.

Taking Extra Care on Intellectual Property

It is also worth mentioning that Fluf World and its derivative NFTs are extra careful about intellectual property — the team did not choose to use the CC0 Creative Commons agreement which most people believe is the best representation of Web3 spirit. (CC0 Creative Commons Agreement is a new copyright notice agreement, and the adoption of this agreement means that the author declares to give up all copyrights of the creation)

The Fluf World Intellectual Property Agreement reads:

As long as you own and control the relevant NFT, you have non-exclusive commercial rights to FLUF and the underlying artwork for that particular character, as set out in our license agreement. You will not have any rights to use the FLUF World brand or any of its registered trademarks, including the FLUF logo, without the express written permission of the Non-Fungible Labs team. The ownership of NFTs will be completely governed by our smart contracts. Under no circumstances can we seize, freeze or otherwise modify the ownership of any NFT.

You may transfer some of your rights to other commercial projects, but the transfer of your NFTs will be subject to those rights you have already transferred. You can print your FLUF World character onto clothing or merchandise, put it into video games and video projects, or do just about anything with it. You may not use the name “FLUF” on any commercial product unless directly linked to your FLUF’s name or number, indicating that you own the NFT. You may not use your FLUF in any project or derivative works involving hate speech, racism, pornography, or any illegal content.

Art creations and understandings are subjective. The recreation of works and the interpretation of related works are also extremely common. The CC0 Creative Commons Agreement is a double-edged sword. Meme NFTs like Mfers are easy to spread and have been reflected in their value growth. But there are also recreations and interpretations that do not conform to normal values or deny the value of the whole work based on the interpretation of a certain work.

BAYC is a good example. Despite its success, BAYC has also faced some accusations of racism. CryptoPhunks creative director Ryder Ripps calls BAYC racist and embraces alt-right symbols. Some of the allegations included the similarity of the BAYC logo to the logo of the Waffen Totenkopf division of the Nazi German Army combat wing. In addition, there are BAYC images with military colors such as Kamikaze, Swastika, and Pith helmets (commonly seen in World War II).

Fluf World’s move in copyright is intended to protect the NFT brand image of its ecosystem while allowing users to utilize the NFT copyrights they hold while preventing ecological NFTs from being excessively recreated and interpreted. In addition, Fluf World is also providing the holders with the corresponding tools to personalize and customize the image of their own Flufs, adjustable parts include backgrounds, music, caves, background stories, and names. In addition, Fluf also supports the holders to create Fluflets with parental characteristics by combining male and female rabbits.

How’s the Outcome?

According to NFTGo data, the highest floor price of Fluf World is 5.88ETH. From the perspective of overall sales, its average selling price (blue line) has always been higher than the floor price (red line). It is popular among them — they are more purposeful when buying, rather than the investment is driven, buying floor price NFTs.

So, what is the cost?

The value has been scattered.

Although the Fluf World ecological NFT has brought abundant liquidity to the entire ecosystem, the attention to liquidity has also been distracted. Maybe this is the real reason that hinders the growth of Fluf World’s floor price — the huge value of the ecosystem is scattered to every corner. If we calculate the market value of Fluf World’s ecological NFTs (Flufs, PartyBears, Thingies, Seekers, Burrows), it is about 189 million USD, while blue-chip projects Doodles have a market cap of $330 million and Azuki has a market cap of $390 million.

Another reason may be that the Metaverse ecosystem conceived by Fluf World is still in the early stage, the brand effect is still in the stage of gaining momentum, and the 3D NFT market has cooled down along with the crypto market.

However, for retail investors, this might not be a bad thing. The entrance determines the number of participants — ordinary users can choose the NFT collection that suits them according to their own needs and artistic taste, without feeling very great economic pressure. If you want to become an in-depth participant in the Fluf World ecosystem, there is a high probability that you will enjoy the dividends of growing together with Fluf World.

As the inspiration of Fluf World, the documentary “Fantastic Fungi” mentioned, “The main body of organisms such as fungi actually grow underground, and they are composed of these long filamentous substances, and these filaments once When a cell grows, they can branch, branch, grow in all directions, or even grow three-dimensionally. The collection of these filamentous substances is called mycelium.” Fluf World is also based on the cool cute rabbit NFT, the “filamentous substance” splits and derives, and finally constitutes a huge economy. In-depth participants who grow together with the economy will also obtain their own needs and economic benefits in the growth of the economy.

DYOR.