EMAIL MARKETING.

Just like in my previous class I found out that As with anything in marketing, unless you start with a solid foundation your random acts of marketing will not add up to drive business results. And with the number of available content tools and platforms growing exponentially, it’s becoming increasingly important to build your content foundation.

In my opinion, no matter the number of content tools and platforms available, the core of your content foundation remains the same.

I’m sick of how marketing is being done today. Automate scraping leads, automate nagging them with email, automate some series of actions to get them to succumb to your pitch.

taking a hit from another angle today on email marketing simply talking about how one can get in contact with the people visiting is website by convincing making the provide there details….

A marketer who makes use of his/her website to get costumers to patronize him is required to have a very nice and attractive optin page,not just attractive…though he can give out some kind of offer or a kind of promotion to his or her visitors in order to attract them and compel them to provide the details which he need…

You know the kind of thing. There is always a young marketer, relaxing on holiday, enjoying the fruits of his or her (lack of) labor. There is always a lot of talk and never any real insight into what they are selling. Well, I’m here to burst their bubble. Email marketing (or any other kind of marketing) will not make you rich using the tool email marketing.

Your Product/Service:

Without these, you don’t have a business. Make sure you have the best possible product or service before you go to market. A poor product/service could potentially damage your business beyond repair.

Your Pricing Strategy:

Your pricing strategy should be based on a number of factors, including your target market, the quality of your product or service, the competition and your expected return. Even in today’s highly competitive landscape, the cheapest doesn’t always win.

Customer Services/Sales Training:

If your staff doesn’t understand what they are selling, you’ll never hit your targets. There is also a huge risk of overpromising and underdelivering as desperate sales representatives clutch at straws to make their numbers. An investment in training is as important as your investment in marketing.

Landing Pages/Conversion:

There is no point in spending money on a landing page that fails to convert. Learn how to create the perfect landing page experience.

Email Marketing still remains one of the most sought-after options for promotions. Here is a case study on the recent jump based on the online classes on Email Marketing am taking.

1. Data cleansing

Firstly, the team analyzed the data in order to identify and modify all the incorrect email contacts. Our data quality improvement process includes various activities like checking for data redundancies, inaccuracies or duplicates, verifying whether the contacts have opted-in for emails, whether all addresses are current and active etc.

Want to improve your email statistics through good data hygiene practices? This link could help.

2. Advanced micro-segmentation

Next step in the action plan was to extract active user details from the mammoth database. For this, the team applied cMercury’s micro-segmentation features wherein the users were differentiated based on their recent activities, interests etc. This helped the team track the larger set of target users. Using this, we focussed on making timely targeted promotions.

As a netpreneur, something your cannot do without is Email marketing. In email marketing, we have the single op-tin and the double opt-in, single opt-in most times s not ideal because bugs could be sent to you and fake mails would begin to register on your site which could spoil market up-front for you. Double opt-in is more ideal because you get to send a confirmation code to your visitors and when they reply this could help you know if they real humans or robots.

Email marketing has several key advantages over traditional mail marketing, including the following:

Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.

Over half of all Internet users check or send email on a typical day.

Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.

Success- Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing ROI often blows other direct marketing strategies out of the water. The trick is that you have to get it right

!Measureability and Flexibility-With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.

Developing Your POV — Point of View

Another crucial pillar to building your content foundation as a B2B organization is developing your “point of view.”

Let’s face it — organizations large and small have a problem standing out in our modern landscape. Products and services are largely undifferentiated to buyers, and trust is at rock bottom, especially for unfamiliar brands.

This sets the expectation for every organization to develop a set of foundational principles that their organization is built upon. Then turn each of those steps into the building blocks for creating a message for how their approach, process or method to solving their prospects and customers problem is unique.

This point of view must run through every element of content you create for generating awareness, educating, building trust, converting prospects and retaining customers. It’s the basis of your organizations presentations, newsletters, tradeshow material, special reports, whitepapers, webinars and speaking.

When you create and nurture a meaningful package of principles you also start to build a methodology that your prospects, can begin to understand, share and extend.