Last year CES featured many sensorized products and we also wrote a recap from last year’s event which can be found here.

Embedding Sensors for Personal Use

Nowadays, any consumer brand can add sensors to their products. You can see how largest brands in world are exploring to offer new digital experience to their customers. Fashion, apparel, wearables, new types of home IoT devices soon will be loaded with sensors that offer new digital experiences and insights from user-generated data.

Although price of sensors has decreased, consumer brands struggle to find compelling experiences to their customers. This is especially because consumer brands have only limited experience and limited expertise with user generated data.

Empowering Brands with Out of the Box Data Pipeline

At Prifina, we specialize in providing a personal data infrastructure and platform, allowing individuals to connect, collect and unlock value from their own data to create more meaningful experiences.

Prifina makes it easy for consumer companies to add sensors and eliminates costs related to building a stand-alone data infrastructure. In Prifina’s platform, the user owns the data; and Prifina makes it easier for the brands to build services and apps on user-held data.

With Prifina, partner companies can find new opportunities to empower their customers by collaborating with us to embed a sensor into their products. As a result, individual customers can get an elevated experience utilizing data from the newly embedded sensors.

Sensor data can also be combined with other personal data sources in the individual’s Prifina account, such as sleep, activity, stress data from wearables such as FitBit, Oura ring or ambient data such as pollution, temperature or noise.

Expectations for New Products at CES

Based on trends in the market, we expect to see the following things at CES 2023:

• Adoption of unique sensors in devices such as more physiological sensors that generate measurements based on the human body (e.g., body oxygen, temperature, etc.).
• Holistic enterprise solutions where companies can empower their workforce for healthier habits and monitor progress. We also expect a robust discussion around data privacy and look forward to engaging with companies willing to explore Prifina’s user-held data model, where the user retains and controls their data.
• Release of novel physical products with sensors. Sensors are coming everywhere, and we expect to see unique combinations in 2023 (e.g., embedding a gyroscope into a toothbrush or a noise indicator into a cereal box for family breakfast).

Start Easy, Start Private

The Prifina team is excited to be on the ground at CES and explore new partnerships with companies that are pioneers in various domains of sensorization. Our team specializes in consumer value from sensor data. Together, we can empower individuals with new experiences and services.

Meet us at the CES

You can connect with the Prifina by emailing paul[at]prifina[dot]com.
We look forward to seeing you at the CES!