Brands

Before jumping into the core part of our subject, one may want to ask: Why do we immediately speak about sustainable brand marketing (branding) ? Why not speak about sustainable product marketing (advertising) ? Well, brand marketing and product marketing stem from different business goals. Brand marketing is best for…

Gone are the days of NFTs as only PFPs. Users now demand more from NFTs, such as utility inside a game to progress or in the form of in-game rewards or brand rewards and loyalty points redeemable for tangible goods. …

Are brands slowly killing talent? That is the question today. I had the chance to meet one of my favorite influencers, @muchirimike. He was at a restaurant that I happened to be at, where he was reporting for a meeting with an advertising agency to sign him up for what…

For direct-to-consumer ecommerce stores, great photos are the only way for prospective customers to fall in love with your products. But if you sell glass vases, sunglasses, sparkly jewelry, or other reflective products, the photos you take require a little more preparation. Reflective surface photography can be challenging: light spots…

“We are all beautiful. We are just different types of beautiful. No one is the same; but as long as you are you, the world will see where the true beauty lies.” — Kayla Mitchell Beauty ideals were built on racist stereotypes. All beauty consumers need to demand more diverse…

If you want to minimize product returns, you need to color correct (a.k.a. “color grade”) your product images to accurately represent your product. No one wants to buy a blue sweater and get a green one instead. Color correcting isn’t a complex task. It can be done relatively easily provided…

It’s no surprise that whatever works in Web2 might not — and, more often than not, will not — work in Web3. Many still refer to Web3 as the Wild West of the Internet. At Embed, we believe it to be the next and better way to connect, engage, and…

Ask most companies right now, and they’ll likely tell you they’re exploring NFTs, in one way or another. We frequently get asked about the best way for brands to enter the Web3 and/or NFT space. Our advice depends on what you’re looking for as a result. Are you in pure…

From 3D NFTs automation, and whitelisting for NFT claims to support for audio and video files and data analytics. In this blog post we will examine the newly developed features of our platform and how these add value and simplicity for content creators. This year was full of notable events…