Published in CJC Insights·Dec 7Social Comparison and Envy on Social Media: A Critical ReviewSocial media is fraught with users comparing themselves to others in terms of work, leisure, travel, health or appearance, which typically has been associated with social media users’ negative feelings about themselves. However, more recent research shows that social media comparison is not as straightforward as previously thought. In some…Benjamin Johnson2 min readBenjamin Johnson2 min read
Published in CJC Insights·Nov 30Partisan Media Is Easier to Read and More Negative Than Mainstream Media, Research ConfirmsPast research has suggested that the way conservative media frames and communicates messages to its audiences is distinct from both liberal partisan outlets and mainstream, non-partisan media. However, with the recent surge of partisan media being used by the public, researchers at the University of Florida College of Journalism and…Jessica Sparks2 min readJessica Sparks2 min read
Published in CJC Insights·Nov 21What Journalists Can Learn from Media Coverage of Immigrants in North CarolinaDefine American released a new body of research on immigration and local news — “Reimagining Immigration News: North Carolina’s Case for the Nation” — that gives journalists in every state a road map for inclusive coverage of immigrant communities and policies. The organization collaborated with the Center for Public Interest…Realgood Center2 min readRealgood Center2 min read
Published in CJC Insights·Nov 15Influence Marketing and Social CommerceAs popular social media channels expand their platforms as engines of commerce, the presence of influencers on these platforms has increased. As a result, many brands are launching formal partnerships with influencers to drive online engagement and ultimately higher sales. While the potential for social commerce is evident, adoption rates…Sylvia Chan Olmsted2 min readSylvia Chan Olmsted2 min read
Published in CJC Insights·Oct 27Using Artificial Intelligence to Analyze Consumer SentimentMany brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial campaign risks backlash. By using artificial intelligence (AI) to automate the analysis of consumer responses to social campaigns, brands can better understand consumer values and…Yang Feng3 min readYang Feng3 min read
Published in CJC Insights·Oct 25In Support for the Supreme Court, Partisanship Trumps Concern Around Gender EqualityThis article originally appeared in the London School of Economics USAPP blog. Recent decisions by the US Supreme Court such as the overturning of Roe. vs Wade have raised questions about the institution’s legitimacy in the eyes of the American public. In a new study, University of Florida College of…Celeste Wagner6 min readCeleste Wagner6 min read
Published in CJC Insights·Oct 24Female Perspectives in the World of AdvertisingMost research on gender issues in advertising thus far has focused on the barriers women face in the creative departments of advertising agencies. But why are so many women exiting the industry as a whole, even as a greater number of women are earning advertising-oriented degrees. University of Florida College…Sophia Mueller3 min readSophia Mueller3 min read
Published in CJC Insights·Oct 24Exploring Roles and Identity in Disney’s “Encanto”Contemporary Disney movies act as a primary source of family role portrayals. By watching Disney movies together, families can observationally learn how to navigate roles within their own families. To explore this dynamic, University of Florida College of Journalism and Communications doctoral students Chelsea Moss and Taylor Vasquez studied Disney’s…Taylor Vasquez2 min readTaylor Vasquez2 min read
Published in CJC Insights·Oct 13When the Machine Learns from Users, is it Helping or Snooping?Most consumers today are confronted with algorithmic-based recommendations based on their past usage or buying history. But how do consumers actually feel about machines recommending media or goods they might like. A new study by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and colleagues…Won Ki Moon2 min readWon Ki Moon2 min read
Published in CJC Insights·Oct 12Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTubeSocial issue advertising campaigns are proliferating, particularly on social media and with, in many cases, a polarizing effect. University of Florida College of Journalism and Communications Advertising Associate Professor Huan Chen and Yang Feng, Advertising associate professor in artificial intelligence for the Consortium on Trust in Media and Technology, wanted…Huan Chen2 min readHuan Chen2 min read
