According to Tanya Koshy, Fmr VP of Product at UserTesting — Customer experience (CX) according to Blake Morgan of Forbes’ Magazine is “the total journey of a customer’s interactions with a brand”. Whether it’s just browsing the official web site with ease, or getting a courtesy email from a service specialist after a purchase — getting the customer experience right in…

According to Laine Henry, Fmr UX Lead at Northwestern Mutual — Before I moved to the United States, I lived in the British Virgin Islands, along with my father, who was an economist for the local government. I’ll never forget the time when I stopped by his office and he allowed me to sit in a meeting with local business leaders…

Product leader Paul Yokota talks about his work experiences, and the launch of version one of the Animoto Marketing Video Builder. — Many product managers don’t get the opportunity to work on a version one product or “v1 product” right away in their career. When you finally do work on building a new product — it’s understandable to feel overwhelmed. With so many moving parts, projects where you’re building completely new products…

UX Research Lessons You Can Learn from Canvs Founder Jared Feldman. — People today consume content through more channels than ever before, and they’re also using media channels to talk about the TV shows and movies they watch. …

Let’s explore differentiation strategies designed to make products and services stand out and attract loyal customers. — Today many products in their respective markets face a lot of competition. That’s why it’s more important than ever for product teams to keep discovering ways to ensure their services are truly innovative. …

The realities of having one person in charge of both product and project management, according to Jordan Bergtraum. — In any business it’s not uncommon for short-term tactics to take priority over the long-term strategic work because no one wants to see a project fail right before their eyes. Dealing with perceived immediate challenges will put any reasonable professional into a crisis mode. …

Action steps for product managers and development teams. — The following is in response to a question I received in regard to the article, “Why Accessibility Matters in a Post-Pandemic, Majority-Digital World?”: “How does accessibility come up in my role as a product manager?” If you’re a part of a digital product development team — regarding accessibility and how…

According to Vera Behr, Fmr Director of Product Management at Ellevest — American author, former Republican Congressmember and United States Ambassador Clare Booth Luce once said, “A woman’s best protection is a little money of her own.” Now this sage advice could apply to anyone, but I choose to believe that words of wisdom such as this inspired former CEO of Merrill…

Nick Gross and Jay Stansell reveal how FYG applied prototyping, chatbots, and gamification to transform career planning — Millions of students are in high school today, reluctantly attending mandatory classes, wondering what their future holds, all hoping they will succeed in the real world—and quietly ambivalent about the idea of applying for jobs in corporate positions with predictable salaries.