This year Magnetic helped launch Vogue Business, the new global business service from Condé Nast International. Ciara Byrne, Director of Business Development, talks about building a culture of innovation inside a complex, fast-moving organisation. — Tom Whitwell (Magnetic) When we first met about a year ago, how developed was the idea that became Vogue Business? Ciara We’d been looking at business-to-business as an idea for Condé Nast International. So many different teams around the world had looked at different B2B ideas: products, services, editorial. So…