Published in The Side Hustle Club·1 day agoMember-onlyWhy I admire the lady who says she’s generated 3-figure monthly revenueI guess I’m new to Victoria Kurichenko. At the time of writing she has over 6,000 followers and I’ve just discovered her. Something stood out to me immediately. Something rare in the online realm of marketing and business. A trait that you’d be forgiven for thinking had all but disappeared. …Side Hustle3 min readSide Hustle3 min read
Published in ILLUMINATION·2 days agoMember-onlyIn defense of Harry and MeghanBefore we get any further, let me start with a caveat: I don’t know who is “right” or “wrong” in this ongoing saga. Until last week, I was on the same side as many others in thinking that public opinion was probably correct and they were peddling lies for cash…Harry And Meghan9 min readHarry And Meghan9 min read
Published in Mac O’Clock·Dec 2Member-onlyMy dog ate my AirPods Pro 2, should I buy another pair?This is a true story. And a sad one. I purchased Apple’s AirPods Pro 2 a couple of months ago as an upgrade to my original AirPods Pro. And I loved them. The sound quality was amazing, Find My functionality useful, and finally the ability to control volume from the…Apple2 min readApple2 min read
Published in ILLUMINATION·Nov 29Member-only5 Marketing Failures From Guns N’ Roses’ Release of the ‘Use Your Illusion’ Remastered Box SetIn November 2022, Guns N Roses released the 30th anniversary editions of the Use Your Illusion albums. For anyone keeping score, they technically were a year late — but if you’re keeping score, you’d already know being late is as much a staple to GnR as Slash’s top hat. The…Guns N Roses6 min readGuns N Roses6 min read
Published in ILLUMINATION·Nov 10Member-onlyElon Musk: Twitter verification is looking at the wrong thingLet's be blunt: verifying who someone is is bogus if you want content moderation. Elon Musk pretends that paying for verified status (getting that fabled blue tick) is the only way to combat spam and bot accounts. As we've seen already, this isn't true. Not only is it not true…Elon Musk4 min readElon Musk4 min read
Published in ILLUMINATION·Oct 16Member-onlyWhy I unfollowed Dwayne “The Rock” Johnson on InstagramEveryone loves Dwayne “The Rock” Johnson, right? Right? I thought so. Hell, I still (mostly) love him, too. Until recently, I was one of his 341million Instagram followers. That changed during my Digital Declutter, during which time one of my actions was to go through the list of people I…The Rock6 min readThe Rock6 min read
Published in Better Marketing·Oct 5Member-onlyUsing Facebook for Business? Learn from My MistakeGetting suspended and re-instated on Facebook — It was a day like any other. I was checking Facebook groups and I had a notification. As I clicked on the notification icon, I was taken to another page: telling me I was suspended from Facebook for “violating community guidelines.” I wasn’t given any further information. I wasn’t told…Marketing Strategies8 min readMarketing Strategies8 min read
Published in Better Marketing·Oct 4Member-onlyA Personal Brand only Works if It’s Authentic“You need to build a personal brand!” If you spend much time in marketing circles these days, you’ve probably seen a spin on this instruction almost every day. We’ve watched GaryVee hammer the point on Instagram, TikTok, LinkedIn, YouTube… actually, everywhere. And, as Gary himself has demonstrated, one huge advantage…Marketing4 min readMarketing4 min read
Published in ILLUMINATION·Sep 13Member-onlyLies about passive income are out of control.I’ve learned to accept that when I open Medium, there’s a strong chance I’ll be recommended yet another article about passive income. I also understand why so many get written: people are attracted to the idea of having steady cashflow without having to go to a job. Most of the…Passive Income4 min readPassive Income4 min read
Published in ILLUMINATION·Sep 8Member-onlyIs the Apple Watch Ultra worth it?Finally — an Apple Watch aimed at people serious about outdoor pursuits, with an enhanced battery life! According to The Guardian: the Apple Watch Ultria is: A chunky, expensive and powerful watch aimed at hikers, marathon runners and scuba divers, the Ultra features larger buttons for gloved use, a battery…Apple5 min readApple5 min read