Published in Mission Insight·May 2, 2020Passion projects: How to turn creativity into a valuable sourcePassion projects have become a popular way to boost creativity at work. — Innovation has always been a hollow word for me. It implies some kind of over-blown process, that only the most highly-resourced businesses can master. To me, ideas, common sense and ingenuity are perfectly good words to describe the act creating a business advantage. Ideas have always been a part of…Passion10 min readPassion10 min read
Published in Mission Insight·Apr 15, 2020This is not the end. How to prepare for life on the other side?Our reflections and recommendations for companies and brand leaders in time of crises. — Most companies and brands will, at some point, experience a crisis that not only has the power to change the market, but also affect vendors, suppliers and the competition. A paradigm shift Many people are asking themselves what kind of changes will happen in weeks and months to come, not only financially but…Paradigm Shift2 min readParadigm Shift2 min read
Published in Mission Insight·Apr 8, 2020Internal communications help win brand ambassadorsBrand building means building brand ambassadors amongst your own workforce. — It makes sense to have the support of internal key players when implementing new brands. By involving you engage, motivate and create a better work environment. When was the last time you talked to your staff about your company’s brand strategy? In this white paper we look at the importance…Brand Strategy6 min readBrand Strategy6 min read
Published in Mission Insight·Jan 24, 2020Utilising your best business asset to drive successIn today’s job seekers’ market, employers need to convince why people should come work for them. — Let’s talk about employer branding. Employer branding is about leveraging the resources within the company’s own culture to attract the strongest job applicants while at the same time continue to engage and motivate those already working there. Challenges for today’s employers The education level of most job seekers is higher than ever, and many…Employee Engagement2 min readEmployee Engagement2 min read
Published in Mission Insight·Jan 7, 2020Without a strategy, your brand is going nowhereBrands that are going places are fueled by visionary brand strategy. — Imagine a business without direction. A leader without focus. A company that impulsively pulls in all directions. This company would invariably fail to connect, lose money and people would reject it. Every company needs direction. They need to know what they stand for and play to their strengths. …Branding15 min readBranding15 min read
Published in Mission Insight·Dec 9, 2019Creating a brand identity for a changing worldHow best to design identities in a changing world — Brand Identity is the visual expression of a brand. The logo, colours and imagery form a system, that encapsulates a business’s personality and makes it visible to the world. It’s a discipline that many companies have put to great use, to build their success. As the pace of business accelerates…Branding14 min readBranding14 min read
Published in Mission Insight·Dec 4, 2019Your company already has a way of speaking — tone of voiceTone of voice is the personality of your company or brand expressed through language. — Tone of voice concerns itself with the personality of your company or brand, expressed through language. Spoken or written. Internally or externally. On a small or large scale. Your brand already has a way of speaking Although there may be differences in the level of formality and style between companies and people, it’s important that your brand speaks…Branding2 min readBranding2 min read
Published in Mission Insight·Nov 26, 2019How can your brand maximise IPO value?Planning an IPO? See why branding plays a vital role in building awareness to secure a strong valuation of the IPO. — An Initial Public Offering (IPO) can be a critical moment in the development of a company. But management teams can often overlook one of the most powerful assets they have to maximise the value of their offering — namely their brand. …IPO9 min readIPO9 min read
Published in Mission Insight·Nov 21, 2019Olympic logos cause headaches once moreWhile the Paris 2024 Olympics logo is on everyone’s lips, let’s see if it is a good logo or not. — A few years back I wrote an article in which I argued that the controversial logo of the London 2012 Olympics was actually not that bad. Yes, you know which one I’m thinking of, the angular thing that nobody could interpret, but which everyone remembers. Now the debate is over…Logo Design4 min readLogo Design4 min read
Published in Mission Insight·Nov 19, 2019A good name gives your brand added valueThe name of your company, products or services can make it or break it. Learn how to get a name that sets your brand apart. — Three out of five companies vanish before their names have managed to gain a foothold. …Marketing2 min readMarketing2 min read
