So why doesn’t anyone listen? — My daughter’s just discovered the intercom in our house. She wants to test it out. “Ima, can you hear me?” I press the talk button upstairs. “Loud and clear,” I respond. It makes me think of walkie talkies. How fun they were when I was a kid. And how, when…

How to use the ‘Evolved Enterprise’ model to make more and give more. Over the last few months, I’ve had the opportunity (as a copywriter) to work with Yanik Silver. Yanik is well-known in the business world for promoting the “Evolved Enterprise” model. The idea of the ‘Evolved Enterprise’ is simple: Align your company with a cause, and not only do you create…

Life is too short to keep doing things that don’t serve you. — If there’s one thing I’m proud of, it’s that I’m consistent. Exceptionally so. I’ve used my consistency super-power to achieve so much. I’ve used it to lose weight. I’ve used it to get stronger. I’ve used it to learn copywriting. I’ve used it to pay off debt. And I’ve used…

It’s time to upgrade your belief system. — Sometimes, I catch myself feeling uncomfortable with an idea. Something attracts me…and repels me at the same time. I realize I’ve made a snap decision about something I think I don’t want, or can’t do. But when I pause to think about it, I can see there’s a preconceived notion…

And why it’s usually better to “miss out” — This week, two of my copywriting mentors released a course together. I looked at it several times. I attended one of their Q&A calls. I actively searched for a reason to buy it — just so I could have the opportunity to learn from them. But I didn’t pull the…

Plastic Flowers and Roast Beef — The thing about random words is that, once you pick them, you’re stuck. Which is how I found myself writing about plastic flowers, the “smell that brings it all back,” a librarian, and a dentist. Where do you even start with that? “Oh, thank you, love! …

Why Keep Going At All? — All day today, I struggled with the idea of sitting down to write. Since January 1st, I’ve written an article almost every single day. I’ve skipped only two times, I think — maybe three — and all of those times were due to extenuating circumstances. But today I had no…

And that’s perfectly fine. — My son had just woken up and was sitting on the couch. I grabbed his allergy meds and brought him a little tiny cup of water — the kind that holds an ounce or two. He took the medicine. 5 minutes later, he screamed. …

A Former Prisoner of War Experiences A Flashback — At a certain point, you just can’t clown around anymore. Dave grabbed a baby wipe and scrubbed his face. Forehead. Nose. Right cheek. Left cheek. Lips. The neck came next. He grabbed another wipe. Rubbed some more. He splashed some cold water and lathered in face wash. …