Personalisation has become the name of the game in most marketing boardrooms, often discussed as the inevitable future paradigm of our industry. But as with every shiny new toys, it’s never a bad idea to ask ourselves how far can we go, but also how far should we go? Listen to this week’s episode here, SoundCloud, Podcasts Addicts or Apple Podcasts. The Overthinkers on Apple Podcasts
A weekly conversation between two marketing strategists, Rachel Mercer and Shann Biglione, who like to (over)think…podcasts.apple.com