What a week! 170,000 people descended on Moscone Center in San Francisco to learn, discuss, and share. They were there to improve their sales teams, improve their sales processes, and increase customer success. And InstaVR had the honor of exhibiting as part of the Salesforce Expo. We met many existing…

5 Tips for Publishing VR to Oculus Go In the three months since launch, we’ve seen a lot of interest in the Oculus Go platform. It’s affordable ($200), immersive, comfortable, and easy-to-use. It’s great for training employees, for use at conferences & trade shows, for architectural presentations, and much much more. We’ve published a lot of material on…

Josiah McCoy is a Marketing Intern with InstaVR. This summer, he’ll be contributing weekly blog posts on how to go from Ricoh Theta VR camera to a completed and distributed app using InstaVR. This third post covers the basics of setting up and filming using Ricoh Theta on shoot day. 1. Setting up Ricoh Theta in position …

There’s a lot of hype surrounding the new VR headsets released this year. And deservedly so! But WebVR shouldn’t be overlooked. It’s a great way to reach the broadest audience possible. …

Josiah McCoy is a Marketing Intern with InstaVR. This summer, he’ll be contributing weekly blog posts on how to go from Ricoh Theta VR camera to a completed and distributed app using InstaVR. This second post covers the basics of how to use a Ricoh Theta V and transfer images. 1. Using the Ricoh Theta …

Josiah McCoy is a Marketing Intern with InstaVR. This summer, he’ll be contributing weekly blog posts on how to go from Ricoh Theta VR camera to a completed and distributed app using InstaVR. This first post covers the equipment he’ll be using for the VR project. 1. What is the Ricoh Theta V? The Ricoh Theta is…

“You can’t explain much in 60 seconds, but when you show Michael Jordan, you don’t have to. It’s that simple.” — Phil Knight These words, from Nike Founder CEO Phil Knight, applied to marketing throughout the 1980s and 1990s. …

Oculus for Business — the commercial B2B version of Oculus Go — is just a few weeks from shipping. We thought we’d mark the occasion by helping clients answer a question we often get asked: Should you buy an Oculus Go? The answer obviously depends on a few things… What is your budget? Do you already own a different headset? What are you using VR for? How important is user experience to your VR audience? What is the quality (ie pixels) of the media you’re using to create VR?

10% — Reading, 20% — Listening, 90% — Experiencing TechCrunch writer John Biggs put out a nice article today succinctly titled “VR Helps Us Remember”. His main point is that the immersive, experiential nature of virtual reality leads to better recall. The article cites a University of Maryland study that…