Inclusive and personalised approaches to wellbeing — Living standards are improving at the slowest rate in over two hundred years, and inflation has hit a thirty-year high. Energy price surges, rising taxes, and fears of further disruption to global supply chains have impacted people nationwide. The grim prospects are refusing to let up. Seismic drivers of financial instability have laid a heavy burden on individuals and their personal, mental, social and physical health. Combined with a renewed public preoccupation with health as a result of COVID-19, wellbeing has never been more valued by consumers.