We see it everywhere: Big brands enter the Web3 (despite the bear market *coughs*) and I love it because it clearly shows that this is much more than just another trend! But especially for big brands, diving into this community-driven space is a bit of a risky endeavor with regard to brand safety and brand identity. But don’t panic just yet! It might be challenging but I believe the potential rewards are much bigger!

There is a variety of ways how you can use Memes for your Web3 Project and Community. They are powerful tools with a variety of potentially beneficial effects! — Memes are a powerful tool for Web3-Projects! Let’s find out why and how you can use them! Memes have definitely matured from their pubescent role of “funny internet pictures” to a defining factor of humor. And this impacts not only our private interactions but it has become one of the most powerful tools for Web3-Projects!

Big Tech has a tendency towards monopolization and creating exclusive data-silos on which they monetize. With the increasing adoption of Web3, these silos start breaking apart. — Andreas Antonopoulos knows quite a bit about Bitcoin and Cryptocurrencies. In the Netflix-Documentary „Cryptopia“ he said something that caught my attention: „Cryptocurrencies represent a litmus-test for governments. It reveals how much your government believes in the fundamental freedoms and human rights because if they don’t trust their own citizens to…

Why the loudest are probably not the smartest and why this is especially relevant for Web3! — „Dunning-Kruger-Effect“ OR „Why the loudest are probably not the smartest“ The graph you see in the image could be the floor-price development of yet another NFT-collection but it’s not — it’s the graph for the Dunning-Kruger-Effect. Now, what is the Dunning-Kruger-Effect? 🧠 The Dunning-Kruger-Effect describes a so-called „hypothetical cognitive bias“: It states that people with low competence are very confident in their abilities, while at…

In this Article, you will learn about how Skeuomorphism can help us to increase adoption of Web3, what it actually means and how it is used as a principle! So let’s dive right into it! — „Skeuomorphism“ — make new things look like you know them Skeuo-What? Sounds like gibberish? Well, let me explain why Skeuomorphism can help us with the adoption of Web3! Skeuomorphism is a word you can use for two things: 1. You can use it to seem like you’re super smart and impress your friends or be cocky ❌ 2. …

How can we make crypto and web3 safer? Innovate! Services like EternalProxy or Vulcan are providers of such innovation! — “It’s a trap!” — Admiral Ackbars’ famous quote is something that can be yelled out quite often in the NFT-space. I’m convinced the way to solve the massive amount of scams is consistent innovation! And today I stumbled upon something innovative that caught my attention: The Eternal Proxy Service (EPS)

It’s the natural way of people engaging with a new technology in a fun way. You should not underestimate the power of “fun-driven engagements”. — The next big thing will start out looking like a toy! This is one of the key messages from Clay Christensen’s “disruptive technology” theory and Chris Dixon, General Partner at a16z (Andreessen Horowitz), is known for having adopted this message. For those unaware, Chris Dixon is not just anyone but probably one of the most influential and important people in the…

If you remember this from Matthew Ball‘s new book „The Metaverse: And how it will revolutionize everything“ then that’s because it’s the title of a chapter. And it made me think. A lot. — The Metaverse is an idea that has many different variations The Metaverse is more of an idea, an image or a rough description rather than something tangible or touchable. This enables all sorts of stakeholders and interested parties to bend the definition to their own ideas.

For some Discord is the best solution for Web3- and NFT-Communities. For others it’s the worst possible platform. But what are the alternatives and what could the future look like? — This opinion-peace was part of an experiment I did jointly with Björn from NFTMunich. We both put down our thoughts on the same topic and then compared the result. Check it out here: Björn’s opinion on Discord — and also make sure to check out what Björn does with NFTMunich!