“If you’re new you have about a 50–50 chance of surviving five years”, said Brian Headd, an economist with the Office of Advocacy tracking small businesses in the U.S. This is in no way a depressing attempt, but a wake-up call to entrepreneurs and start-up enthusiasts, and especially: snobbish dreamers…

I purchased my Mini last spring. The car was accessorized with cutting-edge technologies to ensure a flawless smooth driving experience. One thing that struck me when I first test drove it was that although the car provided numerous option to play and stream music, it didn’t have a CD player! …

Perhaps, it’s every entrepreneur’s objective to find that unique recipe for success; something that would make him/her standout in a world in which competition is fierce and everyone is in search of the next big thing. Perhaps one can refer to this recipe as a secret. When successful businessmen are…

Almost a decade ago, establishing a business was a traditional linear process that followed a straight path from a business owners on one end to consumers on the other end, with the product or service generated as a representation of the value created. This is often described as a pipeline…

It’s very tempting to live with the notion that each and every person on this planet has a unique taste and would, as a result, rather consume a unique product. …

When Arabs are angry, they change their profile pictures! This is but one of the many common phrases Arabs use mocking themselves and others for using social media to express their condemnation of the many horrific happenings in the region.

Up until today, I had no hope what-so-ever with regards to how SNSs work. Be it Facebook, Instagram, SnapChat or Twitter: My high school friend’s trip to Rome, the latest joke, a Fashionista’s latest wardrobe addition, and a UN call-to-action on the Rohingya refugee crisis were all crammed in one…

On Sunday November 12th I was assigned to cover the ITP Live Conference, which was a convention dedicated to the ever growing field of influencer marketing in the Middle East. I don’t usually get assigned to such stories; as I am used to covering a much more “serious” array of…

I was introduced to the world of social networking on: June 10th, 2007; the day I joined Facebook. I put some random picture as a display and started a bumpy journey on the platform, that only recently took an unexpected turn. Putting myself out there and displaying my life was…